تحليل توجهات مشاهدي المسلسلات والبرامج والإعلانات في رمضان 2017
مقدمة… استكمالاً لما تحدثنا عنه في المقال السابق عن قياس رضاء المشاهدين عما تم عرضه من مسلسلات وبرامج وإعلانات خلال …
Tag Archives: insights
المؤشرات الرقمية في رمضان 2017
المؤشرات الرقمية للأداء الإعلامي والإعلاني في رمضان 2017 على شبكات التواصل الاجتماعي العلاقة بين المحتوى وبين الإعلانات التجارية علاقة …
Actionable insights
Users’ interactions analysis One of the very important features of digital marketing is the ability to open communication channels with …
Qualitative insights…
Deep sentiment and semantic analysis Yes, quantitative insights are very important, but they are not enough. We need to know …
Content versus commercials…
Beside the 39 brands’ commercials, we have monitored 62 drama series as well as other TV programs -e.g. entertainment programs, …
TV is not everything!!!
In our sample, we have tracked 250 brands on the social media. For which, we have gathered over 12 million …
The report sample…
In the cyber world, no one can claim that they are able to gather each and every mentioning of their …
Contents and advertisements
Using attractive contents as a media to deliver marketing messages to prospect audience has been always a successful tactic of …
The Digital Era 