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The Digital Era

~ Horizons and Challenges.

Author Archives: alaa_agamawi

تحليل توجهات مشاهدي المسلسلات والبرامج والإعلانات في رمضان 2017

July 17, 2017

مقدمة… استكمالاً لما تحدثنا عنه في المقال السابق عن قياس رضاء المشاهدين عما تم عرضه من مسلسلات وبرامج وإعلانات خلال …

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قياس درجة رضاء الجمهور عن البرامج والإعلانات في رمضان 2017

July 14, 2017

مقدمة… تمثل القدرة على استطلاع رأي جمهور المشاهدين في ما يتم عرضه من مسلسلات وبرامج وإعلانات أهمية بالغة لمنتجي للمحتوى …

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المؤشرات الرقمية في رمضان 2017

July 11, 2017

المؤشرات الرقمية للأداء الإعلامي والإعلاني في رمضان 2017 على شبكات التواصل الاجتماعي   العلاقة بين المحتوى وبين الإعلانات التجارية علاقة …

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Actionable insights

July 9, 2017

Users’ interactions analysis One of the very important features of digital marketing is the ability to open communication channels with …

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Qualitative insights…

July 9, 2017

Deep sentiment and semantic analysis Yes, quantitative insights are very important, but they are not enough. We need to know …

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Quantitative insights…

July 9, 2017

Viewership, buzz, liking, sharing …etc. Quantitative analysis depends mainly on the published numbers on social networks. For example, the number …

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Content versus commercials…

July 9, 2017

Beside the 39 brands’ commercials, we have monitored 62 drama series as well as other TV programs -e.g. entertainment programs, …

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TV is not everything!!!

July 9, 2017

In our sample, we have tracked 250 brands on the social media. For which, we have gathered over 12 million …

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Used terminology…

July 9, 2017

Source… is a facebook page, a youtube channel or video or a twitter account or hashtag. Feed… is the textual …

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The report sample…

July 9, 2017

In the cyber world, no one can claim that they are able to gather each and every mentioning of their …

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Big DATA Fetch Family Futuristic Thoughts Ramadan 2017 Annual report Significs Technologies from Info Arab The Arabic Language Uncategorized
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