Beside the 39 brands’ commercials, we have monitored 62 drama series as well as other TV programs -e.g. entertainment programs, religious programs as well as cooking programs.
It is clear that although the number of views is almost equal for contents and commercials, but the number of sharing is very much to the favor of contents.
Users’ sentiment was also in the favor of drama content. On a scale of 10, drama got an overall average of appreciation of 7 versus 5.5 for commercials.
P.S. 4 of the 39 commercial campaigns has got over 55% of the total views.